More Content Silo Examplesīelow are two more content silo examples. Just like the navigation of Barnes and Noble, it is much easier for search engines to find and deliver a relevant content when it is focused and organized around topics and well organized. Having topical content helps support the website’s overall authority and thus an individual page’s rank. Content silos help with this effort by providing a set of structure to content that mimics that of old school index cards at the library.Īnother reason content silos have an importance in SEO is that search engines award keyword relevancy (or the level of importance) based on the page’s content as well as the relevance of the entire website. In other words, if I want to rank for the term SEO, it would be much easier for me if I had a section of content in my website about SEO related topics and not just one page.
They want to know what it is about, how it is structured, and where it is located. This is because just like the human visitor, search engines need to have a good understanding of your website’s content. Why are Content Silos Important to SEO?Ĭontent silos not only help real live human visitors, they also help search engines. Note: Barnes and Noble stops content silos at the actual product level and instead uses a more flat URL structure and a very long URL. If you browse through the website you’ll see this segmentation is done within their website navigation, online store, sitemap, and really throughout the entire website. While most people would assume the company does this for ease of use for their buyers, they also do this for search engines. They group their products in a structure of like content.īarnes and Noble is grouping content into subject matters so you can easily find what you are looking for when you visit their website or physical store.īarnes and Noble Navigation – Content Silo Example A Real-World Example of a Content Siloīarnes and Noble’s website navigation is a great example using content silos. Well guess? That is a content silo, but the old school kind. How did the library staff help you find books of interest? They grouped content into sections such as fiction or nonfiction. Think back to your last visit to a library – you know before Kindles and iPads existed. Content silos are important to both SEO and usability. Grain bins are commonly found on grain farms or at elevators, whereas silos are at farms with cattle.A content silo is a method of grouping related content together to establish the website’s keyword-based topical areas or themes.īear with me now. Their tops are usually dome-shaped, and they tend to be narrower and taller than grain bins. Silos are also cylindrical, but are commonly made of concrete, bricks, metal, and sometimes even wood.
They are vented, silver, corrugated steel structures fatter in diameter than silos and have varying heights. Grain bins are metal cylinders with peaked metal roofs that typically have staircases or ladders on the outside. These two structures also look very different. Silos traditionally store silage, which is grass or other fodder harvested green and wet, primarily to feed dairy cattle. Grain bins generally store dry corn and soybeans, which meet domestic or export market demand for feed, food and fuel use. These two structures are can be commonly mistaken, however, they each serve a different purpose. Is that a bin, or is that a silo? What’s the difference?